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AI for real estate agents, the compliance answers first
The questions agents actually ask, answered in plain English with every claim linked to a primary source. The statute, the commission advisory, the MLS rule. Not legal advice; your broker and your state commission are the authority.
We ran 50 real agent prompts through ChatGPT, Gemini, and Claude. Here's how often the outputs broke Fair Housing.200 outputs, a published phrase screen, no AI judging AI. On realistic baited prompts, ChatGPT produced Fair-Housing-flagged language 70% of the time, Claude 65%, Gemini 25%. And the same model wrapped in guardrails: 5%.Steve Gustafson · 2026-07-17We gave four AIs commercial deals with the numbers missing. Three of them invented the numbers anyway.50 commercial real estate prompts with critical data deliberately left out, 200 outputs, a published screen, no AI judging AI. On the pressured asks, ChatGPT and Claude stated invented figures as fact 90% and 70% of the time. The same model wrapped in grounding rules: 0%.Steve Gustafson · 2026-07-17Do you have to disclose AI-edited listing photos? Yes. Here's exactly when, where, and howCalifornia's AB 723 took effect January 1, 2026. Wisconsin follows in 2027. Most MLSs already require labels. What agents must disclose about AI-edited and virtually staged photos. With every rule linked to its source.Steve Gustafson · 2026-07-17