The library
Every move, in one place.
257 free lessons. The whole residential craft, plus building your own tools.
Tap one, or describe what you're stuck on below.
New here? Start with Listings & property descriptions and go in order. Jump anywhere once it clicks. The Builder track is its own path. Start it whenever you want AI building FOR you.
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Describe a real thing you need to get done. Keyroom builds the drill from your exact situation.
The daily work
Listings to farming to contracts. 29 areas · 177 lessons on the daily work, all free.
1Listings & property descriptions6 lessons›
Turn a handful of features into MLS copy that sells the home and never trips Fair Housing.
2Marketing & social content6 lessons›
Make one listing travel across posts, emails, and reels, compliant every time.
3Lead generation & prospecting8 lessons›
From first touch to signed listing, the moves that fill your pipeline.
4Lead follow-up & nurture6 lessons›
The follow-ups that turn cold leads and past clients into your next closing.
5Pricing, comps & CMA prep6 lessons›
Price it right the first time, with comps you can defend to any seller.
6Negotiation & offers6 lessons›
Write, counter, and close, with a strategy for every offer.
7Client communication & updates6 lessons›
Keep every client informed and calm, without living on your phone.
8Transaction coordination6 lessons›
From accepted offer to keys, every deadline tracked, nothing dropped.
9Reviews, referrals & sphere6 lessons›
Turn happy clients into reviews, referrals, and repeat business.
10Data & spreadsheets6 lessons›
Make your commission, comp, and pipeline numbers talk, no stats degree needed.
11Video & scripts6 lessons›
Listing tours, reels, and market updates, scripted fast and kept compliant.
12Compliance & safe AI use (free)9 lessons›
Fair Housing, client privacy, and what's never safe to paste. The skeleton, practiced to reflex.
13AI plays that win deals (2026)10 lessons›
The moves buyers and sellers reward now: instant lead response, AI listing video, and disclosing AI the right way.
14Workflows & automation6 lessons›
Design a repeatable task into an AI workflow. With a human approval gate exactly where it belongs.
15Claude & Cowork mastery3 lessons›
One platform, mapped to the job: a Project for your standing context, a Cowork skill for a repeatable prompt, MCP connectors for your live inbox and calendar.
16Contracts & offer strategy3 lessons›
The AI deal cycle: read a contract into a deadline calendar, compare offers on net-to-seller, and prep the buyer consult.
17Buyer representation & showings7 lessons›
Represent buyers with an edge: sharp needs discovery, honest tour comparisons, decision summaries, and a Fair Housing-safe love-letter check.
18Farming & geographic dominance6 lessons›
Own a neighborhood: a 12-month plan, market reports built only from your numbers, absentee-owner outreach, a door-knock system, compliant postcards, and a no-guess equity alert.
19Property management & rentals6 lessons›
Run the doors with AI: welcome packets, maintenance triage, renewal offers, vendor-bid leveling, compliant notices, and a Fair-Housing tenant-screening audit.
20New construction & renovation6 lessons›
From wishlist to warranty: scope a reno, first-pass an ADU, compare contractor bids, turn specs into compliant copy, and summarize a new build.
21Business planning & operations6 lessons›
Run your business like a business: an annual plan, a self-running CRM, a Fair-Housing brand audit, a no-guess pipeline review, a pivot plan, and spend-ROI.
22Market research & local intelligence6 lessons›
Read the market from your own data: submarket briefs, sourced demand drivers, supply pipelines, cycle reads, an investor one-pager, and a steering-safe relocation guide.
23Listing photography with AI6 lessons›
Attach the photos and let AI do the work. Draft copy from the images, order the set, catch the disclosure and Fair Housing landmines, and brief the shoot.
24Instagram lead engine6 lessons›
Attract gets the follow, Nurture makes you the choice, Convert gets the DM. The local-authority system behind the Content Studio, Fair Housing clean at every step.
25Inside sales & speed-to-lead6 lessons›
The ISA desk with AI: speed-to-lead that qualifies without guessing, the criteria-only call script, no-pressure objection branches, the no-show-killing confirmation, the long-game nurture cadence, and a Fair-Housing + TCPA/DNC red-team of your own scripts.
26Investing clients & rental analysis6 lessons›
The investor desk with AI, grounded hard: first-pass rental screen, a rent roll cleaned actual-vs-pro-forma, honest cash-on-cash, a rent-vs-sell matrix with no crowned winner, a fix-and-flip red-team, and the 45/180-day 1031 clock. Every figure DIRECTIONAL, nothing invented, not investment advice.
27House hacking & small multifamily5 lessons›
The owner-occupant house-hacker's desk, grounded hard: rental comps read into a rent RANGE (not a sale CMA), a coverage check that excludes your own unit and never promises 'live for free,' a loan fit-check from your pasted program rules, a rent-vs-own-vs-house-hack matrix with no crowned winner, and a whole-vs-by-room-vs-STR income setup gated on legality. Every figure set up and handed off, nothing invented.
28Senior moves & SRES6 lessons›
The SRES desk with AI and dignity: the calm downsizing plan, the accessible home by its features (not who it's 'for'), the plain-language explainer, the estate-sale brief that confirms authority first, the POA authority map, and an age-steering Fair-Housing red-team. Legal/tax/capacity routed to the pros.
29AI-native tools & the agentic shift6 lessons›
The emerging 2026 tools, taught to use compliantly: CRM AI with you as reviewer, the disclosed avatar video, a Fair-Housing audit of seller-propensity signals, agentic workflows with human approval gates, transcript coaching gated on consent, and an AI voice-caller red-teamed for TCPA / DNC / AI-disclosure.
Builder track
Stop using AI. Start building with it. Claude Code, skills, agents, and systems that run without you. 13 areas · 80 lessons, capability-first, all free.
B1Setup & first contactInstall Claude Code, meet the terminal, and have your first real conversation about your own work.›
B2The project brainCLAUDE.md sets the trajectory, your voice, your market, your compliance rules, baked in.›
B3Steering & safetyA minute of planning saves ten of building, especially where client data is involved.›
B4Context engineeringKnow what fills the window before you type a word.›
B5The verify loopTask -> do -> verify. Skip verification and you lose most of the value.›
B6Skills: package your processYour repeatable SOPs become software the AI runs.›
B7Connect your tools (CRM, calendar, your data)Skills other people built for you, install, vet, audit.›
B8The DO frameworkCode executes, the LLM judges. Compound error math explains why.›
B9Subagents & parallel workFan out when it pays; feeling productive isn't being productive.›
B10Design: flyers & social graphicsReference-driven design with a screenshot-compare loop.›
B11Office & data agentsSpreadsheets, documents, and reports that produce themselves.›
B12Ship a real toolWebhooks, schedules, observability, one durable tool for your work, demoed.›
B13Build a real-estate mini-appNo-code, low-code, or full-code. Pick the rung, build the tool, ship it.›
Every area gives away its first moves free. Each track spins endless personalized lessons.