The Content Studio
Instagram plays that turn followers into clients
Twelve plays across the funnel: Attract the follow, Nurture trust, Convert the DM. Paste your market, your listing, your story, and the play writes today's post from what you paste, in your voice, Fair Housing built in.
Written from your facts
Built from your facts, in your voice. You never post the same template as the agent across town.
Fair Housing safe
The compliance is inside every play, your license is on the post. It describes the home, never who it's “for.”
Included in Keyroom
The Studio comes with Keyroom Pro at $25 a month. A template library hands you a file. This writes the post.
This week's rotation
The rotation alternates plays week to week. Two plays run whenever the moment happens: a neighborhood match and a sold story.
We tested it, no AI judging AI
Raw ChatGPT wrote Fair-Housing-flagged language on 70% of baited real-estate prompts. The same model, inside Keyroom, on 5%. That guardrail is built into every play.
Read the study →A real post a play writes · The Lifestyle-Led Listing
HOOK: The 7am kitchen in this Craftsman does something the listing photos can't show you. CAPTION: East-facing windows over the sink mean the light hits the counter first thing, before the rest of the house is even awake. There's a covered back porch wide enough for two chairs and a small table, and the oak in the yard shades it by mid-afternoon. Original hardwood underfoot, a reading nook built into the landing, a garden bed already framed and ready for spring. I kept this about the house on purpose, the light, the porch, the wood, because that's what's real, and that's yours to make of it. DM "TOUR" and I'll send the address, the price, and the full walkthrough. [Why it's clean: every feature is from the listing data, the address and price are gated behind the keyword, and it describes the home and what you'd do in it, never who it's 'for'.]
Start here
Before you pick a play: see where your account stands, or show it what you posted and let it call the next move.
Attract · Get the follow
Local-first posts that make buyers and sellers in your market follow you, no listings, no pitch.
Nurture · Become the choice
Show how you think and how you work, so you're the agent they call when they're ready.
Convert · Get the DM
One DM keyword, one job: turn watchers into DMs you answer personally, and appointments.
Why a play beats a template
A template membership hands you a good-looking file. A play writes the post, from your facts, and keeps it compliant.
The content
A template membership
The same file every member posts
The Content Studio
A fresh post written from your facts, in your voice
Compliance
A template membership
Not Fair-Housing-checked
The Content Studio
Fair Housing built into every play
What it is
A template membership
A static graphic you fill in
The Content Studio
A play that writes today's post and marks gaps instead of guessing
Cost
A template membership
Other sites charge $75 or more a month
The Content Studio
Included in Keyroom Pro, $25 a month