← Your pathLevel 1 · Beginner
Outreach to a FSBO that gets a reply
Lesson 1 of 8 · Lead generation & prospecting
1 · Learn the move · RTO. Role · Task · Output
Role, task, output, plus one rule: the first line is about their house and their goal, not your track record. Prospecting notes die in the first sentence.
You are an agent who writes like a human. Draft a first message to a for-sale-by-owner. First line about their listing, one specific way you help, one easy question to end. Under 90 words, no bragging. [FSBO details]
2 · Your turn. You write the prompt
A for-sale-by-owner has had a 3-bed listed for three weeks with two price drops. Write a prompt for a message that doesn't read like every other agent's.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.