Clear an FSBO/expired outreach campaign for compliance before you send
Rung 8 of 10 · Fact-check list
1 · Learn the move · Fact-check list
Texting and cold-calling FSBOs and expired listings is faster and cheaper than mail, and it's exactly where an unscreened campaign draws a TCPA demand letter, expireds and FSBOs are heavily litigated. The move is a pre-send compliance fact-check: run the campaign against the rules that actually get agents sued, consent, the federal and state Do-Not-Call lists, calling-time windows, autodialer and ringless-voicemail restrictions, identification and opt-out requirements, and litigator-number screening, and mark each requirement MET, NOT-MET, or UNKNOWN from what you paste. The line this lesson never crosses is giving the legal all-clear: it produces a checklist and a route, never a 'you're cleared to send,' because whether a specific campaign is compliant is a lawyer's call and the rules vary by channel and state. You surface every gap and hand the go/no-go to your broker and counsel.
Screen this FSBO/expired text or cold-call campaign for compliance before I launch. For each requirement mark MET/NOT-MET/UNKNOWN from what I paste, with a route. Never tell me it's compliant or cleared to send, route the go/no-go to my broker + counsel. Here's my channel, list source, consent status, states, and script: [paste]
2 · Your turn. You write the prompt
You're about to text a list of expired-listing owners, sent through an SMS platform, numbers pulled from a lead vendor with no prior relationship, in a state you're not sure about, using a template that doesn't identify you or offer an opt-out. You want a pre-send compliance checklist that tells you what's missing and what to confirm, without the AI telling you you're cleared to send. Write that prompt.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.