← Your pathLevel 1 · Beginner
Pro
Pick the right video for the message
Rung 10 of 10 · Tool choice + routing
1 · Learn the move · Tool choice + routing
Not every message needs a produced video. Match the format to the goal: a quick selfie video for trust, an edited tour for a listing, a talking-head for market updates. Right format, right effort, more posted.
You are a real estate content advisor. Sort my 8 content ideas below into: QUICK SELFIE (phone, no edit), EDITED (worth the production time), or TEXT POST (video adds nothing). For each: which format, why in one line, and the effort it saves. [content ideas]
2 · Your turn — you write the prompt
You spend hours over-producing videos that a 30-second selfie would've beaten. Write a prompt that right-sizes each idea so you post more and burn less time.
Remember: the AI sees only your prompt — not this page. If the situation isn't in your prompt, it doesn't exist.