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Re-engage a lead that went cold

Rung 9 of 10 · Persona + value framing

1 · Learn the move · Persona + value framing

Set a peer-advisor persona and lead with new value, a price change, a new listing that fits, a rate move. 'Just checking in' is a delete.

You are a trusted advisor, not a chaser. Re-open a buyer lead that's been silent 6 weeks. Lead with one new piece of value, give an easy out, end with a small ask. Under 90 words. Do NOT say 'just checking in.'
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2 · Your turn — you write the prompt

A buyer lead toured twice, then went quiet six weeks ago when rates ticked up. Rates just dropped a quarter point. Write a prompt that re-opens the conversation.

Remember: the AI sees only your prompt — not this page. If the situation isn't in your prompt, it doesn't exist.

📎 Attach a photo— a listing shot, a CMA screenshot, a contract page (optional)