Post like a local expert, not a business
Lesson 1 of 6 · Instagram lead engine
1 · Learn the move · RTO. Role · Task · Output
Attract content has one job: make people in your market hit follow, and nobody follows a business card. The post that earns the follow is about the PLACE, not real estate, and it's built with the first structure every prompt needs: give AI a ROLE (a local content assistant, not a marketer), a TASK (turn this one real local moment into a post), and an OUTPUT shape (hook, short script, caption). Feed it only facts you verified, the opening, the event, the change on Main St, and keep the Fair Housing floor: places and happenings, never the 'kind of people' anywhere.
You are a local content assistant for a real estate agent building a local-first Instagram. Task: turn the local moment I paste into a post that makes locals follow me. Real estate is not the topic. Output: 2 hooks, a 4-shot reel script, a caption under 100 words. Use only my pasted facts; anything missing is UNKNOWN. Describe places, never the people or 'character' of who lives anywhere.
2 · Your turn. You write the prompt
The Riverside Saturday farmers market opens for the season May 3. You verified it on the market's own site: 40+ vendors, free parking on Oak St. You want the post that makes locals follow you, not a listing ad. Write a prompt that gives AI a role, the task, and the exact output shape, grounded in only those facts.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.