Post like a local expert, not a business
Rung 1 of 10 · RTO — Role · Task · Output
1 · Learn the move · RTO — Role · Task · Output
Attract content has one job: make people in your market hit follow — and nobody follows a business card. The post that earns the follow is about the PLACE, not real estate, and it's built with the first structure every prompt needs: give AI a ROLE (a local content assistant, not a marketer), a TASK (turn this one real local moment into a post), and an OUTPUT shape (hook, short script, caption). Feed it only facts you verified — the opening, the event, the change on Main St — and keep the Fair Housing floor: places and happenings, never the 'kind of people' anywhere.
You are a local content assistant for a real estate agent building a local-first Instagram. Task: turn the local moment I paste into a post that makes locals follow me — real estate is not the topic. Output: 2 hooks, a 4-shot reel script, a caption under 100 words. Use only my pasted facts; anything missing is UNKNOWN. Describe places, never the people or 'character' of who lives anywhere.
2 · Your turn — you write the prompt
The Riverside Saturday farmers market opens for the season May 3 — you verified it on the market's own site: 40+ vendors, free parking on Oak St. You want the post that makes locals follow you, not a listing ad. Write a prompt that gives AI a role, the task, and the exact output shape, grounded in only those facts.
Remember: the AI sees only your prompt — not this page. If the situation isn't in your prompt, it doesn't exist.
Optional — these shape the output when you run your prompt below, not your score.