The pinned 'Start Here' story: who, why, trust
Lesson 2 of 6 · Instagram lead engine
1 · Learn the move · Context + audience
Every new follower checks one thing before they DM: are you a real person they can trust? The pinned origin carousel answers it. Who you are, why you do this work, and the receipts. The technique is context + audience: the CONTEXT is your real story pasted in (years licensed, how you got here, what you can prove), and the AUDIENCE is named explicitly. A stranger who found you five minutes ago and is deciding whether you're credible. Every claim must be one you can back up; an inflated deal count in a pinned post is a lie with a bookmark on it.
Audience: a stranger who just found my profile and is deciding whether I'm real. Context: my actual story, pasted below. Draft my pinned 'start here' carousel. Who I am, why I do this, and my verifiable proof points. Use only my pasted facts, no inflation, no invented praise; anything missing is UNKNOWN.
2 · Your turn. You write the prompt
You've been licensed 6 years, closed 54 homes, 41 of them in the Northside neighborhoods, and taught middle school before this; clients keep saying you 'explain everything.' You want the pinned post a stranger reads before DMing. Write a prompt that names that audience and builds the carousel from only those facts.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.