Name the demand drivers - and source each one
Lesson 2 of 6 · Market research & local intelligence
1 · Learn the move · Fact-check list
Demand drivers are the forces pushing buyers into a submarket - jobs, mortgage rates, inventory, migration. AI will happily assert 'strong job growth' whether or not you gave it a number, so make it fact-check every driver against the source you pasted. A driver with no figure behind it isn't a driver, it's a guess - mark it UNKNOWN.
List the demand drivers, but only ones I gave you a sourced number for.
2 · Your turn. You write the prompt
An investor client asks why demand in the Northgate submarket looks the way it does. You've gathered: metro nonfarm jobs +2.1% year-over-year (BLS, May 2026), average 30-year fixed rate 6.8% (Freddie Mac PMMS, this week), active inventory down 12% year-over-year (MLS, this month). You have nothing sourced on net migration. Write a prompt that lists the demand drivers using ONLY these sourced figures, fact-checks each to its source, and marks migration UNKNOWN rather than asserting it.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.