Map the supply pipeline in a matrix
Lesson 3 of 6 · Market research & local intelligence
1 · Learn the move · Comparison matrix
A comparison matrix is the cleanest way to see incoming supply: one row per project or segment, columns for units, timing, price band, and status. AI can build the grid fast, but it must only place figures you pasted - every empty cell is UNKNOWN, not a plausible fill. Close with the supply read the data actually supports, no further.
Put my new-construction pipeline into a comparison matrix, UNKNOWN for gaps.
2 · Your turn. You write the prompt
You're briefing a builder-client on competing supply in the Riverside submarket. Your notes: Project Alder - 60 units, delivering Q1 2027, price band $480k-$540k, status under construction (developer sheet, June 2026). Project Birch - 34 units, delivering 'late 2027', status permitted (city permit portal, June 2026); you have no price band for Birch. Resale segment - 88 active listings, price band $455k-$610k (MLS, today). Write a prompt that lays these into a comparison matrix, marks Birch's price band UNKNOWN, and ends with the supply read the data supports.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.