Build a 12-month plan to own one neighborhood
Lesson 1 of 6 · Farming & geographic dominance
1 · Learn the move · Context + audience
Farming works when you show up in the same geography over and over with a mix of useful content, not when you blast a demographic. The move is to hand AI the concrete context, the exact subdivision, its home count, your budget, your cadence. And tell it to plan touches to a PLACE, never to a type of person. Fill your real inputs into every gap; where you don't have a number, tell it to leave the slot blank for you.
You are helping me plan a 12-month farming calendar for the Maple Grove subdivision (approx 180 single-family homes) on a $300/month budget. Plan monthly touches mixing market updates, just-solds, homeowner tips, and one community event. Target the geography only. No targeting or language based on who lives there. Use only the numbers I gave you; mark anything you'd need as UNKNOWN.
2 · Your turn. You write the prompt
You just picked Maple Grove (about 180 homes) as your farm. You have $300/month and want a repeatable touch calendar you can start this week. Write a prompt that turns those facts into a 12-month plan that markets to the neighborhood, never to its residents' demographics.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.