You publish it, so you own every word
Lesson 5 of 5 · Run your week
By the end you can name the rules that bind an AI-drafted listing, text or call script, the three uses that are plainly fine, the pattern that gets agents fined, and the one sentence to keep.
1 · Learn the move · Red-team audit
The rules do not change because a model wrote the draft. Four of them bind every word you publish. The Fair Housing Act forbids any ad that states a preference by race, color, religion, sex, familial status, national origin or disability, and it is the statute itself that governs, not any agency guidance about AI [S]. California now requires a label and a link to the original on any listing image that was altered or staged by AI; lighting, color and crop are exempt, and the check applies when the listing is in California [P]. Your state licensing rules make the broker responsible for every ad and require the firm name on it [P]. Any AI voice call or AI text to a consumer needs that person's prior consent, and some states register and cap the volume [S]. Three uses are plainly fine: drafting copy from facts you checked, virtual staging with the label on, and scripting calls that you place yourself to people who agreed to hear from you. The pattern that gets agents sanctioned is posting AI copy they did not read: 'perfect for young families', 'safe neighborhood', a school 'two blocks away'. No license case names AI yet [M]; the fines for the words themselves are routine [S]. The sentence to keep: describe the home, never the people you imagine living in it, and label every AI-altered image. Draft copy, not legal advice. Sources tagged [P] primary, [S] secondary, [M] unverified. Reviewed by: nobody yet.
Here are the rules I publish under: [paste the four rules above in your own words]. Here is a draft listing and its image captions: [paste]. Act as the reviewer who wants to find the line that gets me fined. For every sentence that breaks a rule, quote it, name the rule, and say what to write instead. Flag any image described as staged, enhanced or AI-generated that has no label. Do not soften the draft; only flag it. End with a two-minute checklist I can run on every future draft.
The facts this lesson rests on, dated
Each line names the source grade the lesson shows, [P] primary, [S] secondary, [M] unverified, and the day it comes due. Past that day, treat it as a question. Draft copy, not legal advice.
- The Fair Housing Act, 42 USC 3604(c), forbids any statement or ad that indicates a preference or limitation by race, color, religion, sex, disability, familial status or national origin, and the publisher, not the tool, answers for AI-written copy. [S] (researched Oct 6, 2026, not yet confirmed by a person, recheck by Dec 15, 2026). source
- California B&P Code 10140.8, in force since 2026-01-01, requires a conspicuous disclosure on or beside any digitally altered or AI-staged listing image plus a link, URL or QR code to the original; lighting, color and cropping edits are exempt. [P] (researched Oct 6, 2026, not yet confirmed by a person, recheck by Dec 15, 2026). source
- Tennessee Rule 1260-02-.12 puts every ad under the principal broker's direct supervision and requires the firm name and phone at least as large as the licensee or team name. [P] (researched Oct 6, 2026, not yet confirmed by a person, recheck by Dec 15, 2026). source
- The FCC's 2024-02-08 ruling treats an AI-generated voice as artificial or prerecorded under the TCPA, so a call to a cell phone needs prior express consent. [S] (researched Oct 6, 2026, not yet confirmed by a person, recheck by Dec 15, 2026). source
- Texas SB 140, in force since 2025-09-01, counts text messages as telephone solicitation, requires seller registration and carries a private right of action. [S] (researched Oct 6, 2026, not yet confirmed by a person, recheck by Dec 15, 2026). source
- The FTC rule at 16 CFR Part 465, in force since 2024-10-21, bars AI-generated or fabricated reviews and testimonials, with a civil penalty per violation. [S] (researched Oct 6, 2026, not yet confirmed by a person, recheck by Dec 15, 2026). source
- No real estate license discipline case naming AI-written copy was found when checked; fines for the words themselves are routine. [M] (researched Oct 6, 2026, not yet confirmed by a person, recheck by Dec 15, 2026). research pack B_real_estate_land_contractors.md (parity run 2026-10-05), Keyroom section 4
2 · Your turn. You write the prompt
A new agent in your office pasted six features into a chatbot and got back a description that calls the home 'ideal for a growing family', mentions the church on the corner, and includes two 'virtually staged' photos with no label. The listing is in California. She wants to post it before lunch and asked you to glance at it.
Write the prompt for this scenario as given, or swap in a real one from your own work. The score works the same either way.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.