The lifestyle reel that walks the Fair Housing line
Lesson 3 of 6 · Instagram lead engine
1 · Learn the move · Constraints + negative instructions
The lifestyle-led listing reel sells the life the property makes possible, morning light in that kitchen, coffee on that porch. And it lives closest to the Fair Housing line, because 'lifestyle' slides into 'who should live here' in one lazy sentence. The technique is constraints + negative instructions: you don't hope AI stays clean, you wall it in. Positive constraint: every moment must trace to a real feature, and describe the DOING, not the doer. Negative instructions, spelled out: no 'family', no 'safe', no 'perfect for', no schools as a selling point, no imagined buyers. And the address gated behind one DM keyword. One more line to keep: a teaser is still an ad, so your state's brokerage-identification rules apply to the post like any other listing advertisement.
Draft a lifestyle reel for my listing from only the features I paste. Constraints: each moment must trace to a real feature and describe the doing ('coffee out here in October'), never the doer. Banned outright: 'family', 'safe', 'perfect for', 'ideal for', schools as a selling point, any imagined buyer or lifestyle stage. Gate the address and price behind one DM keyword. Flag anything you had to strip.2 · Your turn. You write the prompt
Your new listing: a 1926 bungalow, east-facing kitchen, covered front porch, fenced yard, three blocks from the Elm St farmers market. And the seller's note says 'market this to young families!' Write a prompt whose constraints and banned list make that request impossible to obey, while the reel still sells the life in the house.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.