One post, one job, one DM keyword
Lesson 4 of 6 · Instagram lead engine
1 · Learn the move · Enhance the Output
Most agent posts die of too many asks: like, share, comment, link in bio, call me. A post that converts does ONE job and ends with ONE call to action. A specific DM keyword, because 'DM me WEEKEND' gives a stranger an exact, low-effort move where 'reach out anytime!' gives them homework. The enhance move: hand AI your cluttered draft plus the structure it must be tightened into, hook, body that earns the ask, one DM-keyword CTA. And make it say what it cut. Specificity sells; the keyword is the handle.
Enhance my draft post into this structure: hook, a body that earns the ask, and exactly ONE call to action, a DM keyword ('DM me WEEKEND'). Cut every other ask: no link-in-bio, no 'call me', no 'share this'. Keep only facts from my draft; anything missing is UNKNOWN. End with a list of what you cut and why.2 · Your turn. You write the prompt
Your open-house post draft ends: 'Like and share! Link in bio for details, comment below, or call me anytime!'. Four asks, zero conversions. Two verified facts: open houses Saturday 11–1 and 2–4. Write a prompt that pins the rewrite to hook / body / one DM-keyword CTA and makes AI show what it cut.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.